The Atelier · Fifth Avenue, New York

The dress no one else will be wearing.

Danarys is elegant, made to order couture. Every collection is designed to move with a sense of fantasy and timeless poise. Book your appointment and step into garments that carry history, celebrate duality, and embody timeless beauty.

Conceived on Fifth Avenue
Ready in 2 to 3 weeks
Your color, your measurements

Request a private appointment

Tell us about your occasion and we will help you book a private appointment at our Fifth Avenue atelier.

Your name *

Email *

Phone *

What is the occasion? *

Mother of the bride or groom My wedding weekend Gala or benefit Another occasion

Which city are you visiting from?

Which look interests you, or what do you have in mind?

We reply within one business day. Private, and no obligation.
Prefer to talk? Email sales@danarysnyc.com.

Thank you. We will be in touch.

We have received your request and will reach out within one business day to book your private appointment at our Fifth Avenue atelier.

Prefer to talk now? Email sales@danarysnyc.com.

Designed for you

No two Danarys pieces are the same. Choose your color, embroidery, silhouette, and neckline, and our designers advise you on what flatters you most, so your dress is made only for you.

The embroidery

Hand embroidery

Embroidery anchors the story of Danarys, with motifs drawn from magic and nature. Cherry blossoms, for instance, symbolize not only beauty but hidden strength, while the lotus, India's national flower, emerges from mud to bloom with extraordinary grace. These motifs move beyond ornamentation; they weave a narrative, imbuing each collection with meaning.

The craft

Old-world craftsmanship

Our vocabulary is one of old-world craftsmanship, decisive tailoring, and fabrics of uncommon depth and richness, elements that have captured the attention of editors, stylists, and women who appreciate modern couture.

How it works

From your first visit to the final fitting

Three steps, with the atelier beside you from your first visit to the final fitting.

Visit our Fifth Avenue atelier

During your visit to our showroom, we'll discuss the occasion you're dressing for, and our expert design team will walk you through customization options, including neckline, hemline, sleeves, and color, tailoring every detail to your unique vision.

The design process

Once the design is refined, our team creates a bespoke sketch of your dream dress. After your approval, a muslin sample, a preliminary version of your gown, is crafted for your first fitting, where we ensure the fit is flawless and make any necessary adjustments.

The final garment

Once perfected, your final dress is brought to life using the finest materials and expert craftsmanship. At the final fitting, we make any last tweaks to ensure your dress is everything you imagined.

Private and unhurried. Out-of-town clients are welcome, and many fly in to the Fifth Avenue showroom from across the East Coast.

Danarys design sketch, front and back view — Your dress, sketched before it is made. We render it in your color, your neckline, and your embroidery, then refine every detail with you.

Danarys design sketch with floral hem embroidery — Your dress, sketched before it is made. We render it in your color, your neckline, and your embroidery, then refine every detail with you.

In their words

Clients who came in, and came back

★★★★★

Thank you again for the wonderful experience on Friday. It truly was a special memory for my wedding. I absolutely love all of the pieces!

Brooke

★★★★★

I was absolutely blown away when I unboxed the dress, the design, embroidery, and beading are all exquisite, even more beautiful in person than in the pictures!

Jasmine W.

★★★★★

The fit of the dress was absolutely perfect and I am so happy with the final outcome! The Drew is just too beautiful!

Jean S.

★★★★★

I can't tell you how much I loved the pieces we tried during the consultation in June. I've already mentioned your beautiful showroom to friends.

Abby F.

★★★★★

Just got the Drew dress and I am obsessed! I plan to order the bow with it…

Margaret C.

★★★★★

I cannot express how wonderful it was to meet you and how grateful I am for the experience. These gowns embodied all that I was searching for.

Ivy S.

Meet the founder

Natasha Das

Each collection starts with a story. I build the world first, then the wardrobe.

Natasha left a career in finance on Wall Street to build an atelier on Fifth Avenue. Indian-born and East Coast raised, she designs from the meeting of two worlds: the ornate richness of Indian heritage and the polish of New England restraint. Each collection is made in small batches, and made to order for the woman who wears it.

Book a private appointment

Good to know

Questions, answered

How long does it take?

Most pieces are ready in 2 to 3 weeks. Pieces with hand embroidery take 6 to 8 weeks. Tell us your date and we will confirm the timeline at your appointment.

What happens at the appointment?

A private, unhurried conversation about your occasion, your styles, fabric, color, and fit. There is no obligation to order.

Can I change the color or neckline?

Yes. Choose any of our styles in a different solid color or with a different neckline at no additional charge. Fully custom pieces are made entirely to your specification.

What about alterations?

If your finished piece needs a local alteration, we reimburse you up to $75 with your receipt.

When can I visit?

The showroom is open Monday to Friday, 12pm to 5pm EST. Weekend and after-hours appointments are available by request.

The dress no one else will be wearing.

Request a private appointment

Thank you. We will be in touch.

Designed for you

Wedding Weekend

Mother of the Bride

Eveningwear

Lesage

Hand embroidery

Old-world craftsmanship

From your first visit to the final fitting

Visit our Fifth Avenue atelier

The design process

The final garment

Clients who came in, and came back

Natasha Das

More from the atelier

Questions, answered

Appointments are limited. Book yours.